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Fidel Rodríguez Sep 24th, 2014

The natural art of selling

The human being, like many other animals show daily in nature, has a great commercial potential. Thus, some species of birds evolved to have bright colors to help them find a mate; some primates beat their chests to instill fear in their rivals, and other species, when feeling threatened, triple their size to intimidate their enemies. The animals, in their natural state, "sell" themselves. In humans, in addition, we must consider the social aspect. The human being is born, then grows and develops their emotional connections with their peers, looking for affection and acceptance.

Thus, from the beginning of our lives, we will need to draw on certain "business skills" to achieve our goals. All of us, since our childhood, have deployed our charms to convince our friends to play the game we wanted, or to go to the cinema and watch that movie... Even when growing older, we use our looks, our hair and our clothes to help us in being accepted and to feel closer to the social group that we want to belong to. Who hasn't convinced a friend to go out, when he or she didn't want to do it, because we wanted to go to our favorite restaurant? Do we do these things right? And do we do it without thinking about it? Without any preparation? Sure, we all do those kind of things every day of our lives in a spontaneous way. We are using our sales skills! At all times we are "selling" When you fix your hair, and choose what to wear, you're selling your image. When you convince someone to go to a different place, restaurant, cinema, park, etc., you are "selling" your idea, your desire. When the children cry because they cannot achieve what they want, they are "selling" their despair. Therefore, we can consider the human being as a social animal being born with a certain "selling capability", which is used almost every day of our lives.

But these skills evolve as we grow. Our goals will change when we get older and therefore, our way of trying to get it will change as well. This ability evolves with us and although all of us can count on it, it is important to develop these skills to improve our results. Observing how others behave, learning from theirs and our mistakes, modifying our arguments, replicating the arguments that really work... This is our natural way to learn, to practice our “selling techniques”. Then it is only a question of trust in our natural ability to make a natural step to specialize and become a professional salesperson.

Although we may be talking about an innate capability in the human being, it clearly includes an acquired component. That is why we talk about "sales techniques" at Transcom when we prepare our training courses. Because you need to practice in order to replicate the best techniques, to make mistakes and learn from them, and to be able to translate your ideas into the correct words and perfect voice intonation. It is only by working this way that you will achieve the confidence and energy necessary to become a professional living of, and for sales.